Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens. - 4th ed. - Burr Ridge, Ill. : Irwin, c1994. - 1 v. (various pagings) : ill. (some col.) ; 25 cm. - The Irwin series in marketing. .
Includes index.
Includes bibliographical references.
0256122121
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
Strategic marketing / David W. Cravens. - 4th ed. - Burr Ridge, Ill. : Irwin, c1994. - 1 v. (various pagings) : ill. (some col.) ; 25 cm. - The Irwin series in marketing. .
Includes index.
Includes bibliographical references.
0256122121
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.