Advertising management /
Aaker, David A.
Advertising management / David A. Aaker, John G. Myers. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xiii, 560 p. : ill. ; 24 cm. - Prentice-Hall international series in management. .
Includes index.
Includes bibliographical references.
0130160067 (cased)
Advertising--Management.
Advertising management / David A. Aaker, John G. Myers. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1982. - xiii, 560 p. : ill. ; 24 cm. - Prentice-Hall international series in management. .
Includes index.
Includes bibliographical references.
0130160067 (cased)
Advertising--Management.