CIM study text, advanced certificate paper 5 : promotional practice /
CIM study text, advanced certificate paper 5 : promotional practice /
[prepared by] the Chartered Institute of Marketing.
- London : BPP Publishing, 1996.
- xvi, 300 p. : forms ; 29 cm.
Includes index.
0751740446 (pbk.)
Marketing --Study and teaching.
Sales promotion.
Includes index.
0751740446 (pbk.)
Marketing --Study and teaching.
Sales promotion.