Cases in marketing management /
Bernhardt, Kenneth L.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 6th ed. - Burr Ridge, Ill. : Irwin, 1994. - xiv, 754 p. : ill. ; 24 cm.
0256122466 (cased)
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 6th ed. - Burr Ridge, Ill. : Irwin, 1994. - xiv, 754 p. : ill. ; 24 cm.
0256122466 (cased)
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.