Business marketing strategy : cases, concepts, and applications /
Rangan, V. Kasturi.
Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. - Chicago : Irwin, 1995. - xiv, 850 p. : ill. ; 25 cm. - The Irwin series in marketing. .
Includes index.
025616911X (cased)
Marketing--Management.
Product management.
Industrial marketing--Management.
Marketing--Management--Case studies.
Business marketing strategy : cases, concepts, and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. - Chicago : Irwin, 1995. - xiv, 850 p. : ill. ; 25 cm. - The Irwin series in marketing. .
Includes index.
025616911X (cased)
Marketing--Management.
Product management.
Industrial marketing--Management.
Marketing--Management--Case studies.