Marketing communications /
Coulson-Thomas, Colin.
Marketing communications / Colin J. Coulson-Thomas. - London : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1983. - xii, 339 p. ; 24 cm. - The marketing series. .
Includes index.
Includes bibliographical references: p. 335.
0750604182 (pbk.)
Communication in marketing.
Marketing communications / Colin J. Coulson-Thomas. - London : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1983. - xii, 339 p. ; 24 cm. - The marketing series. .
Includes index.
Includes bibliographical references: p. 335.
0750604182 (pbk.)
Communication in marketing.