Financial aspects of marketing /
Ward, Keith
Financial aspects of marketing / by Keith Ward. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1989. - xii, 434 p. ; 24 cm. - The marketing series. .
Includes index.
0750616024 (pbk.)
Marketing --Finance.
Financial aspects of marketing / by Keith Ward. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1989. - xii, 434 p. ; 24 cm. - The marketing series. .
Includes index.
0750616024 (pbk.)
Marketing --Finance.