CIM study text, diploma paper 8 : Marketing operations.
CIM study text, diploma paper 8 : Marketing operations.
- London : BPP Publishing, 1996.
- xvi, 282 p. : forms ; 29 cm.
Includes index.
0751740470 (pbk.)
Marketing --Study and teaching.
Includes index.
0751740470 (pbk.)
Marketing --Study and teaching.