Marketing /
Bovee, Courtland L.
Marketing / Courtland L. Bovee, John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, 761, [100] p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing. .
Includes indexes.
Includes bibliographical references.
0070067341 (hbk.)
Marketing.
Marketing / Courtland L. Bovee, John V. Thill. - New York : McGraw-Hill, c1992. - xxxi, 761, [100] p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing. .
Includes indexes.
Includes bibliographical references.
0070067341 (hbk.)
Marketing.