Promotional strategy : managing the marketing communications process /
Engel, James F.
Promotional strategy : managing the marketing communications process / by James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. - 7th edition., international student edition. - Homewood, Ill. : Richard D. Irwin, 1991. - xxv, 753 pages. : illustrations. (some coloured.) ; 23 cm. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256114080 (paperback.)
Communication in marketing.
Marketing --Management.
HF5415 ENG
Promotional strategy : managing the marketing communications process / by James F. Engel, Martin R. Warshaw and Thomas C. Kinnear. - 7th edition., international student edition. - Homewood, Ill. : Richard D. Irwin, 1991. - xxv, 753 pages. : illustrations. (some coloured.) ; 23 cm. - The Irwin series in marketing. .
Includes bibliographical references and index.
0256114080 (paperback.)
Communication in marketing.
Marketing --Management.
HF5415 ENG