Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / by Donald R. Lehman and Russell S. Winer. - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - x, 198 p. ; 23 cm.
Includes index.
Includes bibliographical references.
0256122768 (pbk.)
Marketing --Management.
Marketing --Planning.
Analysis for marketing planning / by Donald R. Lehman and Russell S. Winer. - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - x, 198 p. ; 23 cm.
Includes index.
Includes bibliographical references.
0256122768 (pbk.)
Marketing --Management.
Marketing --Planning.