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Marketing cases /

Lamb, Charles W.

Marketing cases / Charles W. Lamb, O. C. Ferrell, William M. Pride - Third Edition - Boston : Houghton Mifflin, ©1987. - ix, 551 pages. : illustrations. ; 24 cm.

ISBN: 0395429102 (paperback.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 LAM

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