Emotional decisions : tradeoff difficulty and coping in consumer choice /
Luce, Mary Frances
Emotional decisions : tradeoff difficulty and coping in consumer choice / by Mary Frances Luce, James R. Bettman and John W. Payne. - Chicago : University of Chicago Press, 2001. - 209 p. ; 23 cm. - Monographs of the Journal of Consumer Research ; no. 1 .
Includes bibliographical references: p.182-209.
1531-8125 (pbk.)
Risk-taking (Psychology)
Consumers' preferences --Econometric models.
Consumer behaiour.
Emotional decisions : tradeoff difficulty and coping in consumer choice / by Mary Frances Luce, James R. Bettman and John W. Payne. - Chicago : University of Chicago Press, 2001. - 209 p. ; 23 cm. - Monographs of the Journal of Consumer Research ; no. 1 .
Includes bibliographical references: p.182-209.
1531-8125 (pbk.)
Risk-taking (Psychology)
Consumers' preferences --Econometric models.
Consumer behaiour.