Normal view MARC view ISBD view

Market-led strategic change : transforming the process of going to market /

Piercy, Nigel.

Market-led strategic change : transforming the process of going to market / Nigel Piercy. - Second edition - Oxford : Butterworth-Heinemann, 1997. - xiv, 665pages ; 24 cm. - The Marketing series. .

Includes bibliographical references and index.

ISBN: 0750632852 (paperback)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415 PIE

Place hold
Print
Cite
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)