Management information for marketing and sales : CIM workbook, advanced certificate syllabus /
Hines, Tony.
Management information for marketing and sales : CIM workbook, advanced certificate syllabus / Tony Hines. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing , 1995. - 239 p. : ill. ; 30 cm. - The marketing series. .
Includes index.
0750619929 (pbk.)
Marketing --Study and teaching.
Marketing--Management.
Marketing research.
Management information for marketing and sales : CIM workbook, advanced certificate syllabus / Tony Hines. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing , 1995. - 239 p. : ill. ; 30 cm. - The marketing series. .
Includes index.
0750619929 (pbk.)
Marketing --Study and teaching.
Marketing--Management.
Marketing research.