Effective management for marketing 1996-97 : CIM workbook, advanced certificate syllabus /
Hatton, Angela.
Effective management for marketing 1996-97 : CIM workbook, advanced certificate syllabus / Angela Hatton and Mike Worsam. - Oxford : Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 1996. - xi, 289 p. ; 30 cm. - The marketing series. .
Includes index.
075062907X (pbk.)
Marketing --Study and teaching.
Marketing--Management--Examinations--Study guides.
Effective management for marketing 1996-97 : CIM workbook, advanced certificate syllabus / Angela Hatton and Mike Worsam. - Oxford : Butterworth Heinemann on behalf of the Chartered Institute of Marketing, 1996. - xi, 289 p. ; 30 cm. - The marketing series. .
Includes index.
075062907X (pbk.)
Marketing --Study and teaching.
Marketing--Management--Examinations--Study guides.