The fundamentals and practice of marketing /
Wilmshurst, John.
The fundamentals and practice of marketing / John Wilmshurst. - Third edition - Oxford : Butterworth-Heinmann for the Institute of Marketing and the CAM Foundation, ©1978. - viii, 324 pages 27 cm.
Includes bibliographical references and index
0750609974 (paperback)
Marketing.
HF5415 WIL
The fundamentals and practice of marketing / John Wilmshurst. - Third edition - Oxford : Butterworth-Heinmann for the Institute of Marketing and the CAM Foundation, ©1978. - viii, 324 pages 27 cm.
Includes bibliographical references and index
0750609974 (paperback)
Marketing.
HF5415 WIL