The management and marketing of services /
Mudie, Peter.
The management and marketing of services / Peter Mudie and Angela Cottam. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .
Includes index.
Includes bibliographical references.
0750607890 (pbk.)
Service industries--Management.
Service industries--Marketing.
The management and marketing of services / Peter Mudie and Angela Cottam. - Oxford ; Boston : Butterworth Heinemann, 1993. - xi, 269 p. : ill. ; 25 cm. - B H contemporary business series .
Includes index.
Includes bibliographical references.
0750607890 (pbk.)
Service industries--Management.
Service industries--Marketing.