Economic theory and marketing practice /
Hatton, Angela.
Economic theory and marketing practice / Angela Hatton and Michael Oldroyd. - Oxford ; Boston : Butterworth-Heinemann, 1992. - xi, 386 p. : ill. ; 25 cm. - The Marketing series. .
Includes Index.
Includes bibliographical references.
0750602414 (pbk.)
Marketing.
Economics.
Economic theory and marketing practice / Angela Hatton and Michael Oldroyd. - Oxford ; Boston : Butterworth-Heinemann, 1992. - xi, 386 p. : ill. ; 25 cm. - The Marketing series. .
Includes Index.
Includes bibliographical references.
0750602414 (pbk.)
Marketing.
Economics.