Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - Fifth edition. - New York : McGraw-Hill, ©1978. - xvii, 636 pages illustrations 25 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references and index
0070608814 (hardcover)
Marketing.
HF5415 STA
Fundamentals of marketing / William J. Stanton. - Fifth edition. - New York : McGraw-Hill, ©1978. - xvii, 636 pages illustrations 25 cm. - McGraw-Hill series in marketing. .
Includes bibliographical references and index
0070608814 (hardcover)
Marketing.
HF5415 STA