Marketing /
Berkowitz, Eric N.
Marketing / Eric N. Berkowitz ; Roger A Kerin ; Steven W Hartley ; William Rudelius. - Third edition. - Homewood : Irwin, ©1992. - xxiv, 791 pages : illustrations (some colour) ; 26 cm.
Includes bibliographical references and index.
9780256091823 (hardcover)
Marketing.
HF5415 BER
Marketing / Eric N. Berkowitz ; Roger A Kerin ; Steven W Hartley ; William Rudelius. - Third edition. - Homewood : Irwin, ©1992. - xxiv, 791 pages : illustrations (some colour) ; 26 cm.
Includes bibliographical references and index.
9780256091823 (hardcover)
Marketing.
HF5415 BER