Management information for marketing and sales, 1996-97 : CIM workbook: advanced certificate syllabus /

Hines, Tony.

Management information for marketing and sales, 1996-97 : CIM workbook: advanced certificate syllabus / Tony Hines. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1996. - 267 p. : ill. ; 30 cm. - The marketing series. .

0750629118 (pbk.)


Marketing --Study and teaching.
Marketing--Management--Examinations--Study guides.
Sales management--Examinations--Study guides.