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Marketing for non-marketing managers /

Forsyth, Patrick.

Marketing for non-marketing managers / Patrick Forsyth. - London : Institute of Management : Pitman Publishing, ©1993. - xv, 176 p.ages: illustrations ; 24 cm.

Includes index.

ISBN: 0273601415 (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 FOR

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