Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - Tenth, International student edition - Homewood, IL. : Irwin, ©1990. - xviii, 734 pages : colour illustration ; 27 cm. - Irwin series in marketing. .

Includes bibliographical references.

0256083983 (paperback)


Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.

HF5415.13 McC