Competitive marketing : a strategic approach /
O'Shaughnessy, John.
Competitive marketing : a strategic approach / John O'Shaughnessy. - 3rd rev. and enlarged ed. - London : Routledge, 1995. - xiii, 749 p. ; 26 cm.
Includes index
Includes bibliographical references.
0415127866 (hbk.) 0415093171 (pbk.)
Marketing--Management.
Marketing.
Competitive marketing : a strategic approach / John O'Shaughnessy. - 3rd rev. and enlarged ed. - London : Routledge, 1995. - xiii, 749 p. ; 26 cm.
Includes index
Includes bibliographical references.
0415127866 (hbk.) 0415093171 (pbk.)
Marketing--Management.
Marketing.