The advertising agency business : the complete manual for management & operation /
Gardner, Herbert S.
The advertising agency business : the complete manual for management & operation / Herbert S. Gardner, Jr. - Lincolnwood, Ill., U.S.A. : NTC Business Books, c1988. - x, 229 p. ; 24 cm.
Includes index.
0844231673 (cased.)
Advertising agencies--Management.--United States
The advertising agency business : the complete manual for management & operation / Herbert S. Gardner, Jr. - Lincolnwood, Ill., U.S.A. : NTC Business Books, c1988. - x, 229 p. ; 24 cm.
Includes index.
0844231673 (cased.)
Advertising agencies--Management.--United States