Cybermarketing : how to use the superhighway to market your products and services /
Bickerton, Pauline.
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - Oxford : Butterworth Heinemann, 1996. - xvi, 306 p. : ill. ; 24 cm. - The marketing series practitioner. .
Includes index.
Includes bibliographical references.
0750628480 (pbk.)
Internet marketing.
Internet advertising.
Cybermarketing : how to use the superhighway to market your products and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - Oxford : Butterworth Heinemann, 1996. - xvi, 306 p. : ill. ; 24 cm. - The marketing series practitioner. .
Includes index.
Includes bibliographical references.
0750628480 (pbk.)
Internet marketing.
Internet advertising.