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The secrets of successful direct response marketing /

Jefkins, Frank.

The secrets of successful direct response marketing / Frank Jefkins. - Oxford : Heinemann Professional, 1988. - 205 pages : illustrations. ; 23 cm. - Secrets series. .

Includes Index

ISBN: 0434908991 (hardback)

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415

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