Cases in marketing financial services /
Cases in marketing financial services /
edited by Christine Ennew, Trevor Watkins and Mike Wright.
- Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, ©1993.
- vi, 288 pages. : illustrations. ; 24 cm.
- The Marketing series. Student. .
Includes bibliographical references: p. 280-285.
0750606614 (paperback}
Financial services industry--Marketing--Case studies.
HF5415 CAS
Includes bibliographical references: p. 280-285.
0750606614 (paperback}
Financial services industry--Marketing--Case studies.
HF5415 CAS