Cases in advertising and promotion management /
Quelch, John A.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris. - 3rd ed. - Homewood, IL : Irwin, c1991. - xiii, 908 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0256096899 (cased.)
Advertising--Case studies.
Sales promotion--Case studies.
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris. - 3rd ed. - Homewood, IL : Irwin, c1991. - xiii, 908 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0256096899 (cased.)
Advertising--Case studies.
Sales promotion--Case studies.