Strategic marketing management /
Strategic marketing management /
readings selected by Robert J. Dolan.
- Boston, Mass. : Harvard Business School Publications, c1991.
- xvi, 656 p. : ill. ; 25 cm.
- Practice of management series .
Includes index.
0875843107(pbk)
Marketing--Management.
Includes index.
0875843107(pbk)
Marketing--Management.