Sales and marketing environment 1998-99 : CIM workbook, certificate syllabus /
Oldroyd, Michael.
Sales and marketing environment 1998-99 : CIM workbook, certificate syllabus / CIM workbook, certificate syllabus : sales and marketing environment. Mike Oldroyd. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1998. - x, 287 p. : ill. ; 30 cm. - The marketing series. .
Includes index.
0750640367 (pbk.)
Marketing.
Sales promotion.
Marketing--Problems, exercises, etc.
Sales promotion--Problems, exercises, etc.
Sales and marketing environment 1998-99 : CIM workbook, certificate syllabus / CIM workbook, certificate syllabus : sales and marketing environment. Mike Oldroyd. - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1998. - x, 287 p. : ill. ; 30 cm. - The marketing series. .
Includes index.
0750640367 (pbk.)
Marketing.
Sales promotion.
Marketing--Problems, exercises, etc.
Sales promotion--Problems, exercises, etc.