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Marketing for higher awards /

Needham, Dave

Marketing for higher awards / Dave Needham, Rob Dransfield, Phil Guy and Mark Shaw. - Oxford : Heinemann Educational, ©1999. - iv, 380 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 043545529X (paperback)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 NEE

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