Continuous consumer market measurement /
Kent, Raymond A.
Continuous consumer market measurement / R. A. Kent. - London : Edward Arnold, c1989. - viii, 165 p. : maps ; 24 cm.
Includes index.
Includes bibliographical references : p. 159-160.
0852643136 (cased)
Marketing research.
Market surveys.
Continuous consumer market measurement / R. A. Kent. - London : Edward Arnold, c1989. - viii, 165 p. : maps ; 24 cm.
Includes index.
Includes bibliographical references : p. 159-160.
0852643136 (cased)
Marketing research.
Market surveys.