Brands : a marketing game /
Chapman, Randall G.
Brands : a marketing game / Randall G. Chapman. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xi, [83] p. ; 28 cm.
Includes index.
0130874043 (pbk.)
Marketing--Computer simulation.
Product management--Computer simulation.
Marketing--Computer programs.
Product management--Computer programs.
Brands : a marketing game / Randall G. Chapman. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xi, [83] p. ; 28 cm.
Includes index.
0130874043 (pbk.)
Marketing--Computer simulation.
Product management--Computer simulation.
Marketing--Computer programs.
Product management--Computer programs.