Publicity, newsletters, and press releases /

Baverstock, Alison.

Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen. - Oxford : Oxford University Press, 2002. - 96 p. : ill. ; 21 cm. - One Step Ahead. .

Includes index.

Includes bibliographical references.

0198603843 (pbk.)


Public relations.
Public relations--Management.
Newsletters.
Press releases.
Publicity.
Business communication.