Exploring corporate strategy : text and cases /
Johnson, Gerry.
Exploring corporate strategy : text and cases / Gerry Johnson [and] Kevan Scholes. - 6th ed. - New Dehli : Pearson education, 2002. - 1120 p. : ill. ; 28 cm.
Includes index. Includes bibliographical references.
8177588605 (pbk.)
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
Exploring corporate strategy : text and cases / Gerry Johnson [and] Kevan Scholes. - 6th ed. - New Dehli : Pearson education, 2002. - 1120 p. : ill. ; 28 cm.
Includes index. Includes bibliographical references.
8177588605 (pbk.)
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.