The anatomy of buzz : creating word-of-mouth marketing /
Rosen, Emanuel.
The anatomy of buzz : creating word-of-mouth marketing / Emanuel Rosen. - London : HarperCollinsBusiness, 2000. - xvi, 303 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0006531601 (pbk.)
Word-of-mouth advertising.
Marketing.
The anatomy of buzz : creating word-of-mouth marketing / Emanuel Rosen. - London : HarperCollinsBusiness, 2000. - xvi, 303 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
0006531601 (pbk.)
Word-of-mouth advertising.
Marketing.