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Case studies in marketing /

Case studies in marketing / edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride. - Dublin Oak Tree Press, ©1971. - xiii, 201 pages. : illustrations. ; 21 cm. - Irish Studies in Management. .

Includes bibliographical references and index.

ISBN: 1860760139 (paperback)

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 CAS

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