Guerrilla advertising : cost-effective techniques for small-business success /
Levinson, Jay Conrad.
Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. - Boston : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.
0395687187 (pbk.)
Advertising--Cost effectiveness.
Small business--Management.
Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. - Boston : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.
0395687187 (pbk.)
Advertising--Cost effectiveness.
Small business--Management.