Persuasion in advertising /
O'Shaughnessy, John.
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - 1st ed. - London : Routledge, 2004. - xi, 220 p. : ill. ; 24 cm.
lncludes index.
Includes bibliographical references.
0415322243 (pbk.)
Advertising--Psychological aspects.
Persuasion (Psychology)
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - 1st ed. - London : Routledge, 2004. - xi, 220 p. : ill. ; 24 cm.
lncludes index.
Includes bibliographical references.
0415322243 (pbk.)
Advertising--Psychological aspects.
Persuasion (Psychology)