Consumer behaviour : instructor's manual and video guide /
Schiffman, Leon G.
Consumer behaviour : instructor's manual and video guide / Leon G. Schiffman and Leslie Lazar Kanuk. - 5th ed. - Englewood Cliffs : Prentice Hall, 1994. - 487 p. : ill. ; 24 cm.
0136731538 (pbk.)
Motivation research--Markerting.
Consumer behavior.
Consumer behaviour : instructor's manual and video guide / Leon G. Schiffman and Leslie Lazar Kanuk. - 5th ed. - Englewood Cliffs : Prentice Hall, 1994. - 487 p. : ill. ; 24 cm.
0136731538 (pbk.)
Motivation research--Markerting.
Consumer behavior.