Marketing cases /
Gilly, Mary C.
Marketing cases / Mary C. Gilly, William M. Pride and O. C. Ferrell. - Fourth edition - Boston : Hughton Mifflin Company, ©1989. - ix, 417 pages : illustrations; 23 cm.
0395495946 (paperback)
Marketing--Case studies.
HF5415 GIL
Marketing cases / Mary C. Gilly, William M. Pride and O. C. Ferrell. - Fourth edition - Boston : Hughton Mifflin Company, ©1989. - ix, 417 pages : illustrations; 23 cm.
0395495946 (paperback)
Marketing--Case studies.
HF5415 GIL