Marketing plans : how to prepare them, how to use them /
McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - Amsterdam : Elsevier, 2007. - 6 th ed. xvii, 675 p. : ill. ; 25 cm.
Includes index.
0750683864 (pbk. )
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - Amsterdam : Elsevier, 2007. - 6 th ed. xvii, 675 p. : ill. ; 25 cm.
Includes index.
0750683864 (pbk. )