Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage /
Brown, Linden.
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm McDonald. - London : Macmillan Press, 1994. - xi , 370 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0333613511 (pbk. )
Marketing.
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm McDonald. - London : Macmillan Press, 1994. - xi , 370 p. : ill. ; 24 cm.
Includes index.
Includes bibliographical references.
0333613511 (pbk. )
Marketing.