Marketing research : the impact of the Internet /
McDaniel, Carl.
Marketing research : the impact of the Internet / Carl McDaniel and Roger Gates. - 5th ed. - Cincinnati, Ohio : South-Western, c2002. - xxxii, 682 [45] p. : col. ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0324067976 (hbk.)
Marketing research.
Marketing research : the impact of the Internet / Carl McDaniel and Roger Gates. - 5th ed. - Cincinnati, Ohio : South-Western, c2002. - xxxii, 682 [45] p. : col. ill. ; 26 cm.
Includes index.
Includes bibliographical references.
0324067976 (hbk.)
Marketing research.