Market-led strategic change : making marketing happen in your organization /
Piercy, Nigel.
Market-led strategic change : making marketing happen in your organization / Nigel Piercy. - London : Thorson, 1991. - 416 p. : ill. ; 25 cm.
Includes index.
0722525443 (hbk. )
Marketing--Management.
Market-led strategic change : making marketing happen in your organization / Nigel Piercy. - London : Thorson, 1991. - 416 p. : ill. ; 25 cm.
Includes index.
0722525443 (hbk. )
Marketing--Management.