Advertising : principles and practice /
Wells, William.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 5th ed. - Englewood Cliffs : Prentice Hall, 2000. - 562 p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0130835714 (hbk.)
Advertising.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 5th ed. - Englewood Cliffs : Prentice Hall, 2000. - 562 p. : ill. (some col.) ; 29 cm.
Includes index.
Includes bibliographical references.
0130835714 (hbk.)
Advertising.