Normal view MARC view ISBD view

Strategic marketing planning /

McDonald, Malcolm.

Strategic marketing planning / Malcolm McDonald. - London : Kogan Page, 1993. - 222 p. : ill. ; 23 cm. - The Cranfield management research series .

Includes index.

Includes bibliographical references.

ISBN: 0749407670 (pbk.)

Subjects--Topical Terms:
Marketing--Planning.
Strategic planning.

Place hold
Print
Cite
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)