Marketing communication policies /
Busch, Rainer.
Marketing communication policies / Rainer Busch, Margarete Seidenspinner and Fritz Unger. - Berlin : Springer, c2007. - xi, 260 p. : ill. ; 24 cm.
Includes bibliographical references.
3540373225 (hbk.)
Communication in marketing.
Marketing communication policies / Rainer Busch, Margarete Seidenspinner and Fritz Unger. - Berlin : Springer, c2007. - xi, 260 p. : ill. ; 24 cm.
Includes bibliographical references.
3540373225 (hbk.)
Communication in marketing.